Inspired by the counterculture movement of the 1960s, this brand embraces a rebellious yet conscious approach to fashion. It’s designed for individuals who want to express their personal style while actively resisting the fast fashion cycle.
This student project involved developing a new brand entirely from scratch, including: conducting market research, analysing consumer trends, creating a brand concept, developing a visual language, naming the brand, and designing the full brand identity. The logo and design incorporate circular motifs, symbolizing the principles of the circular economy and the brand’s commitment to sustainability and ethical consumption.
Through this project, I explored how strategic branding and visual storytelling can communicate values, foster a community-driven ethos, and challenge conventional fashion norms.
Concept brand developed as part of a student project.
GRAPHIC DESIGN | BRAND DEVELOPMENT | NAMING | MARKET RESEARCH | CONSUMER INSIGHTS
