Wilda is a concept brand and destination website created to inspire adventure and improve access to the UK’s national parks.
Inspired by my own passion for walking and the outdoors, I began with an in-depth research and ideation process, exploring audience insights, brand positioning, and the emotional connection people have with nature. Through brainstorming, word mapping, and visual keyword development, I crafted the name, visual identity, and brand strategy for Wilda. The result is a concept that translates the feeling of being outdoors, freedom, curiosity, and calm, into a cohesive and meaningful brand experience.
The design draws on the textures and tones of the British landscape, creating an inviting and inclusive brand for a wide audience of nature lovers. The user-friendly website helps people easily discover and book guided tours, encouraging exploration and a deeper appreciation of the outdoors.
Wilda aims to make wild places feel accessible, inspiring mindful adventure and a stronger bond with the natural world.
NAMING | BRANDING | UI/UX | CREATIVE DIRECTION | LOGO DESIGN | COPYWRITING | WEB DESIGN
