During my time as Marketing Director at Global Citizen, I led our COP26 Marketing Strategy - which included a physical activation in the Green Zone and digital tactics leading to 400K+ climate actions taken by Global Citizen members.
We handed out hundreds of biodegradable protest posters created by Glasgow based illustrator Ida Henrich. The QR codes that drove to a petition to take action on the climate crises. Our stand even had a visit from pop star Ellie Goulding.
We handed out hundreds of biodegradable protest posters created by Glasgow based illustrator Ida Henrich. The QR codes that drove to a petition to take action on the climate crises. Our stand even had a visit from pop star Ellie Goulding.
That weekend, around 100,000 joined the climate protest march in Glasgow and the message was spread far and wide.
STRATEGY | SOCIAL MEDIA | BRAND ACTIVATION | PAID SOCIAL
