As International Marketing Director at Global Citizen I led the European marketing strategy for Global Citizen’s biggest campaign to date - Global Citizen Live - driving over 36M international reach (owned & operated channels). Launched the brand in a brand new market France - driving over 253K actions, 20% of campaign total actions. In the UK, BBC broadcast received over 5M viewers - and two iconic London monuments were lit up to support the campaign London Eye & BT Tower. 
STRATEGY | PAID SOCIAL| INTERNATIONAL MARKETING | LIVE EVENTS | CAMPAIGN ACTIVATION
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