A vibrant and playful ice cream brand with a nostalgic, offbeat charm. The brand celebrates Maitu’s high-quality ingredients and irresistible flavors while capturing the joy and warmth of his family’s ice cream parlour.
This student project involved creating a new brand from scratch, including conducting market research, analyzing consumer trends, developing a brand concept and visual language, naming the brand, and designing the full brand identity. The resulting visual identity is fun, retro, and bold, designed to stand out on the shelf and catch the eye of foodies who love indulgent treats.
Concept brand developed as part of a student project.
PACKAGING DESIGN | GRAPHIC DESIGN | BRANDING | COPYWRITING
